Penelope Peapod is a one of a kind kid’s toys company. This company was created by two friends that were soon to become important business and entrepreneur women. The idea was to give kids unique old fashioned, handmade style toys like they used to have years ago. These toys are very fashionable and for some, considered collectors’ items. Every kid after their first year of age tries to copy or imitate all the people that are part of their daily lives. Children clearly need orientation and role models to follow as they grow in order to build up their own personality and responses to the exterior world. These models could be lead by their parents as the first and most influential part of their lives. We must also admit, however, that television and its publicity plays a big role. Television publicity in the infant’s world is relevant when it comes to products to be consumed by kids as well as publicity for toys the children can play with. On the other hand television in general limits what the games and toys should be for a child, a way of learning, and what kind of intellectual development. The information transmitted on these ads doesn’t affect just the sales of a certain product but it also impacts the conduct, attitudes, emotions, social interaction and sexual roles and stereotypes that all children learn as they grow.
These things are specially reflected in the advertisement of toys. As for girls, companies advertise dolls and accessories, domestic products, everything related to beauty. For the boys it’s usually more of a variety of toys like construction toys or adventure toys, increasing the potential of the boy´s creativity and the development of certain motor abilities. Besides, what is more important is that girls are projected as pretty, calm and passive, but for boys, toys are projected for kids that are intuitive, creative and with competitive, practical interests.
Publicity empowers the sexual differences between genders from early stages of life, which has major social and psychological repercussions. It can actually limit the potential of human beings, boys and girls, when it predetermines their interest, occupations and lifestyles. The bottom line is that publicity predetermines the way kids will deal with the world.
Penelope Peapod focuses on delivering high standard, beautiful toys for all girls with mothers who sometimes dream that our children might have the same type of toys we grownups had when we were kids. Penelope Peapod toys are for those mothers who think that technology has taken over everything and we want our children to have a simple, quiet and creative childhood like the one we had for ourselves. Lots of mothers buy Penelope´s products for their children, but others just buy them for themselves, because it reminds them of their beautiful technology-free childhood.